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The C le Marché marketplace has become very popular with online merchants since its launch in 2011, with some 5,000 merchant-partners posting nearly 10 million offers in 2014. In the last few months, the marketplace has deployed a very competitive fulfilment service (logistics and shipping) for its merchants.
Today, C le Marché is entering a new phase in its development focused on intensive recruitment of new online merchants and the introduction of innovative services such as immediate availability and higher quality offers from merchant-partners.
For more than three years, Cdiscount has given online merchants an opportunity to enhance their product offering on its C le Marché marketplace. House of fun. With C le Marché, online merchants have access to a powerful, attractive web showcase and benefit from the site's considerable traffic, which averages 11 million unique visitors per month.
The marketplace's technical platform provides the selected merchants with an online interface for managing their offering autonomously. The merchants are free to set their own prices, rates and delivery terms and then to manage their customer relationship and after-sales service themselves. Customers order and pay for items on the C le Marché site, with Cdiscount ensuring secure payment processing and managing fraud risk in return for a commission on completed sales.
An innovative service: immediate availability
Now, Cdiscount is introducing immediate availability, which combines the ease of online purchasing with the speed of store pick up.
An innovative service: immediate availability
Now, Cdiscount is introducing immediate availability, which combines the ease of online purchasing with the speed of store pick up.
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This simple, yet innovative concept involves giving local merchants the opportunity to sell items on the C le Marché marketplace even if they don't have a website. The solution offers two powerful methods for developing sales: merchants can sell items to customers located near them with immediate availability or, for products visible to all Cdiscount users, ship nationwide, no matter where the customer is located.
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Store pick up within two hours
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Merchants who select immediate availability must provide their store's address and business hours, describe pick-up procedures and indicate if all or part of their inventory is for sale.
Customers who share their geographic location with Cdiscount have access to local offers for their searched items, with the possibility of selecting store pick up to avoid delivery charges. Once the 'immediate availability' order has been placed and paid for on the Cdiscount site, a text message is sent directly to the merchant. The customer then has two hours in which to pick up his or her purchase at the specified address.
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The service has enjoyed rapid success. Already, nearly 40,000 immediately available items are on offer from 200 merchants in the Bordeaux region who have joined Cdiscount's C le Marché marketplace. Merchants in Nantes also have access to the service, which has been extended to Lyon and Toulouse and will be gradually rolled out across France.
